
September 12, 2008 - Jetta Corporation and Metro Builders Supply enter joint venture.
Jetta Corporation, a premier manufacturer of whirlpool bathtubs, and Metro Builders Supply, the leading distributor of appliances in the Midwest with nine locations across Kansas, Oklahoma, Missouri, and Arkansas, are pleased to announce the signing of a joint agreement for Metro Builders Supply to display, market and sell Jetta’s bathtub product line, effective September 15th, 2008.
Metro will begin displaying the Jetta line in late September in the Wichita, Kansas, Springfield, Missouri, and Tulsa, Oklahoma locations with approximately 20-30 bathtubs in each location, including rectangle, corner, oval and freestanding units in all available sizes. Metro will also have live, working bathtubs on display to showcase Jetta’s unique whirlpool, air jet, and whirlpool/air combination models, allowing customers to truly feel the “Jetta experience”. Jetta’s recently acquired line of WaterDance Baths, featuring the Soaking Art models recently seen on HGTV’s Kitchen and Bath special, will also be on display.
“We are extremely pleased to have reached an agreement with Metro to enter into the bathtub business” said Jetta Corporation’s President, Matt Peterson. “Metro’s store traffic on a daily basis is incredible, and they have long been a regional powerhouse in appliance distribution to the builder and remodel segments. From the Jetta perspective, we have made significant investments to support our growth strategy, including the acquisition of WaterDance Baths and the launching of many new products. Metro provides us the perfect distribution partner to capitalize on these investments while providing unparalleled exposure for our Jetta Brand. Many of today’s homeowners are spending their dollars on remodeling their kitchens and master baths rather than moving to a new home, and our relationship with Metro will allow us to capitalize on these consumers who prefer to create their own “home spa experience.”
“Entering into the bathtub business allows Metro to expand our current product range outside of appliances to support our growth, yet keeps us within our core competency of supplying kitchen and bath products to the builder/remodel industry” added Guy Minnix, President of Metro Builder Supply. “We are expanding Metro’s business model to include more live, built-in kitchens vignettes, as well as offering cooking classes and demonstrations. Adding Jetta’s line of bathtubs and including live, working tubs supports our strategy of becoming more important to our existing customer base and providing homeowners a complete line of kitchen and bath products. We have been very impressed with Jetta’s product line and the “Jetta story”.
Metro Builders Supply, headquartered in Tulsa, Oklahoma, has been a leading supplier of home appliances since 1974.
Jetta Corporation, headquartered in Edmond, Oklahoma, has been providing its customers with high quality kitchen and bath products since 1981.
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